To Get Me from Passive to Active – Make Me Feel Something!

May 15, 2017


Read the original post here.

We’re all bombarded with so many messages from nonprofits wanting our attention, support and donations every day. How can a nonprofit increase the odds its message stands out and actually spurs its audience to action?

In her post, To Get Me from Passive to Active – Make Me Feel Something!, Julia Claire Campbell explains why eliciting an emotional response from donors, supporters and constituents is crucial.

One of the takeaways? “Emotion wins, every single time. Find a way to incorporate emotional stories into your communications, or you run the risk of getting ignored.”

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