To Get Me from Passive to Active – Make Me Feel Something!

May 15, 2017


We’re all bombarded with so many messages from nonprofits wanting our attention, support, and donations every day. How can a nonprofit increase the odds its message stands out and actually spurs its audience to action?

In her post To Get Me from Passive to Active – Make Me Feel Something!, Julia Claire Campbell explains why eliciting an emotional response from donors, supporters, and constituents is crucial.

One of the takeaways? Emotion wins, every single time. Find a way to incorporate emotional stories into your communications, or you run the risk of getting ignored.

Photo by Zoe Holling on Unsplash

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