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We’re all bombarded with so many messages from nonprofits wanting our attention, support and donations every day. How can a nonprofit increase the odds its message stands out and actually spurs its audience to action?
In her post, To Get Me from Passive to Active – Make Me Feel Something!, Julia Claire Campbell explains why eliciting an emotional response from donors, supporters and constituents is crucial.
One of the takeaways? “Emotion wins, every single time. Find a way to incorporate emotional stories into your communications, or you run the risk of getting ignored.”