Integrated Data Enhances Georgia Nonprofit’s Mission Delivery to Black Women and their Families

Jul 24, 2019


The mission of the Center for Black Women’s Wellness is to improve the health and wellbeing of underserved Black women and their families. Flagship programs serve pregnant women and their infants, prevent teen pregnancy, coordinate low cost/no cost healthcare services including breast cancer treatment as well as support these families through an education program that fosters economic self-sufficiency for women.

Breaking Through Silos: How the Dream Big Technology Grant helps Center for Black Women’s Wellness 

Effective data management is often underestimated as one of the most important keys to success for an organization. Center for Black Women’s Wellness (CBWW) currently uses a variety of data systems to track patient outcomes and case management objectives including ETO, an electronic medical records system (MediTouch), and excel spreadsheets. These systems are not integrated; thus one client served by multiple projects may be tracked by multiple systems. By increasing its ability to track unique individuals and the total impact that CBWW has on them, the new data strategy will allow them to observe trends, which will ultimately enhance fundraising efforts for the organization and advocacy for their clients and community.

“The Center for Black Women’s Wellness is excited to be awarded TechBridge’s Dream Big Technology grant.  Through enhanced organizational data management, this funding will allow us to have a deeper understanding of the communities we serve and how to better serve them,” said April Reid, MPA | Wellness Program Manager

The Center began the shift to data-driven decision making two years ago. Initially, a performance measurement assessment conducted by TechBridge indicated that it took six Family Support Workers 114.5 hours to complete their reports. This example from one project highlights the high human resource costs associated with having such inefficient ways to track their data. A reduction in the time it takes for the staff to capture and enter data would enhance their ability to fulfill our mission. For instance, reducing reporting time for Family Support Workers would give them more time to provide high quality home visitation case management services for pregnant and postpartum women.

Additionally, resources in the Wellness Department have recently been limited due to the end of a 3-year federal grant that funded several program and clinic activities. A more efficient and effective system for data collection and management would allow staff to spend less time entering and analyzing data and more time directly with patients and clients we serve. In addition, CBWW would have a clearer understanding of the most critical metrics to measure organizational success. Better data, proven outcomes and more compelling grant reporting will help CBWW make a stronger case to foundations and supporters for additional funding.

Along with the health and wellness programs for the underserved, CBWW’s Women’s Economic Self Sufficiency Program (WESSP) is a micro-enterprise development initiative used as a strategy to increase the opportunity for women to become self employed by starting and operating a micro-business. The program serves primarily low-to-moderate income women by providing them with financial literacy, life skills, business development and technical assistance. To learn more, visit 

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