DON'T MISS-- Mark Hawn from Accenture Video ¦ Click for video link
Welcome to TechBridge's Sponsor Newsletter Nov - Dec 2004
Upcoming Events
Digital Ball Sponsorship Committee Meeting
Thurs, Dec 9; 4-6pm
Thurs, Jan 27; 4-6pm
TechBridge Holiday Party
Thurs, Dec 9; 6-8pm at the GA Tech Hotel and Conference Center; Level One Club Room

Volunteer Program Kickoff for TechBridge Members
Thurs. Dec 9; 5-6pm (before the Holiday Party)

Corporate Partner Program - Corporate Volunteer Orientation
Wed, Jan 12; 5:30-7:30pm

2004 Clients
21st Century Leaders (GA Business Forum)
Alliance of Information and Referral Systems(AIRS)
The Alliance Theatre
Atlanta Children's Shelter
Atlanta Community Toolbank
Atlanta Enterprise Center
Atlanta Habitat for Humanity
Atlanta Legal Aid Society
Atlanta Police Foundation
Boys and Girls Club of Metro Atlanta
Brain Tumor Foundation for Children
Camp Kudzu
Catholic Social Services
The Center for Advanced Studies Foundation
Center for Puppetry Arts
Center for Visually Impaired
Chris Homes/Chris Kids
Cobb Microenterprise Center
Cool Girls
Communities in Schools for Metro Atlanta
Community Health Charities of Georgia
Cooperative Resource Center
Dekalb Rape Crisis Center
East Point Community Action Team
Eating Disorders Information Network
Fernbank Museum of Natural History
Gate City Day Nursery Association
Georgia Association of Homes and Services for Children
Georgia CASA
Georgia Health Decisions
Georgia Legal Services Program
Georgia Policy for Active Civic Education
Georgia Shakespeare
Girls Inc.
The Giving Tree
Gwinnett Ballet Theatre
Gwinnett Housing Research Project
Hands on Atlanta
Healthcare Georgia Foundation
The Herring Foundation of Hope
Jekyll Island Foundation
Jewish Family and Career Services
Kids in Need of Dreams
Leadership Atlanta
Lettie Pate Whitehead Foundation
Literacy Action
Literacy Volunteers of Atlanta
Lutheran Towers
MAACC- (Metro Atlanta Arts & Culture Coalition
Marcus Jewsih Center Community of Atlanta
Medcen Community Health Foundation
Museum of Contemporary Art of Georgia
National Creative Society
North Fulton Community Charities
Olmstead Linear Park Alliance
Partnership Against Domestic Violence
Partnership for Community Action
People TV
Project Gateway
Project Open Hand
Robert W. Woodruff Foundation
Samaritan House
Scottdale Child Development
Senior Citizens Services of Metropolitan Atlanta
Southern Crescent Habitat for Humanity
Tech Corp Georgia
United Way of Northwest Georgia
Vera Jackson Scholarship
Warrick Dunn Foundation
The Wellness Center
Woodruff Arts Center
Youth Pride
YWCA of Brunswick, Georgia Georgia

Case Study
TechBridge Uses a Holistic Approach to Web Design for the Warrick Dunn Foundation

...Additional Microsite Marketing Helps Nonprofits’ Unique Needs Including Annual Fundraising Events

A good strategy for non-profits to establish a Web presence without disrupting existing programs is to find a Web developer like TechBridge that understands the unique needs of non-profits and takes a holistic approach to Web design and management that is resource sensitive, cost effective and sustainable. The unique needs are that a website can be used to provide easy access to information about the organization, its mission, programs and events. Web sites can also provide sponsors, donors and volunteers with the information and tools they need to make contributions to the organization.

TechBridge - Balancing the Needs
When the Foundation first engaged TechBridge, the organization had a highly recognizable brand, but was not using the Web to promote it. “We have a great story and we knew that a Web site would help us tell it, but we didn’t know where to start,” said Stephanie Waller, spokesperson, the Warrick Dunn Foundation. “TechBridge had a great reputation for building non-profit Web sites so we asked them to help us achieve a Web presence that wouldn’t break the budget or overload our staff.

”Understanding that the Foundation needed a ground-up solution that could be built and managed easily, TechBridge first developed a framework for determining what content should be on the site, and then built a mechanism for quickly updating it. “Like many non-profits, the Warrick Dunn Foundation had great material in the form of news articles and video but it needed the ability to get the content organized and Web-ready,” said Christopher Woodall, senior design technologist, TechBridge.

TechBridge developed a special site outline that mapped each section of the Web site to a content request form. The Web outline allowed the Foundation to identify where information needed to be on the site. The form allowed the appropriate content to be added easily. Once the initial content was created, TechBridge loaded the newly built Web site onto its Web server. The Warrick Dunn Foundation site launched officially in late August 2004.

Keeping Up With Changes - EasyEdit
With the site up, TechBridge tackled the task of providing the Foundation with an easy way to create and update Web content. Using EasyEdit, a dedicated Web content management tool designed by TechBridge specifically for non profits, Foundation staff members are able to change text, fonts and colors, build links, and manage Web images as easily as using their word processing programs.
Annual Events and Microsite Marketing
Early in the Web design process, the Foundation presented TechBridge with an additional challenge. The Foundation’s principal fund raising event, the 2003 Simply Red Gala, was less than two months away and the event organizers wanted a special Web site to promote the event, provide press information, and facilitate online ticket ordering. With a very short timeline and no budget to build a dedicated Web site, TechBridge drew upon its substantial expertise in Web development and in less than two weeks, had designed and implemented a microsite for the Simply Red Gala. Microsites use a single Web page divided into several sections to organize information. The Simply Red Gala microsite provided complete information on the event, including a list of sponsors, and featured an online ticket request form that sent e-mail ticket orders to the event registrar. “The day the site went up, we began getting phone calls and emails,” said Allison Ash, Simply Red Gala. By putting key information on the site, we were able to reduce the amount of time we had been spending on the phone answering questions and dedicate more time to managing the event and processing ticket requests."

The Warrick Dunn Foundation Site www.warrickdunnfoundation.org
TechBridge was able to help the Warrick Dunn Foundation establish a meaningful Web presence and manage the ongoing resources and costs of maintaining the site. “Today, the Warrick Dunn Foundation has a professional looking and functioning Web site that rivals the capability of larger organizations, yet is completely manageable by the our staff,” said Weller. “Thanks to TechBridge, the idea of building out our Web site is no longer daunting, in fact, it’s exciting and we look forward to realizing the site’s full potential.”

The Warrick Dunn Foundation
Established by Atlanta Falcon running back Warrick Dunn in March of 2002, the Warrick Dunn Foundation provides assistance for single mothers who are making headway towards family economic security. The Foundation’s primary program is “Homes for the Holidays” a program that assists single mothers in owning their first home by providing the down payment on a house and then filling the house with everything a first-time homeowner would need.
News Update
Technology Innovation Award - Call for Entries
TechBridge is now accepting applications for the fourth annual Technology Innovation Award to be announced at TechBridge's Digital Ball, Saturday, May 7, 2005.

The TechBridge Technology Innovation Award, given by Accenture, honors Georgia-based nonprofits whose innovative use of technology impacts their overall mission, efficiency of day-to-day operations, effectiveness in serving clients and key stakeholders, and increased fundraising, advocacy or volunteer efforts.

The winner receives $40,000 in TechBridge Services & Microsoft Software and finalists receive $15,000 in TechBridge Services & Microsoft Software.
Click here to complete the Online Application

All entries are due by February 28, 2005.

Get Involved
The Digital Ball
May 7, 2005

SAVE THE DATE!


Sign up to be a 2005 Digital Ball Sponsor Click here to complete a sponsorship form

Updating our lists...We are still updating mailing lists. If over the next few weeks, you do not receive Digital Ball Information, please send an email to update your contact information on our database. Contact Laura@techbridge.org or Click here and we will contact you via email.


Sponsor Corner

Accenture – The 2005 Digital Ball Presenting Sponsor


TechBridge is pleased to Kick-off our “Sponsor Corner Section” by highlighting Accenture.

Accenture is a global management consulting, technology services and outsourcing company. Committted to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments.

Accenture's sponsorships range from world-class golf tournaments to cause-related activities that raise millions of dollars for charity. More than just lending their name and financial support, Accenture strives also to make a difference in its community activities by lending their technology and management expertise to assist nonprofit and civic organizations in a myriad of ways.

Since TechBridge’s inception, Accenture has been a strong supporter and key partner. "Technology has the potential to be a great enabler of both economic growth and social development," said Mark Hawn, managing partner of the company’s Atlanta office. "Accenture partners with its clients to bring technology innovation into the corporate and government sectors every day, so it makes perfect sense for us to help encourage this type of innovation in the nonprofit community through supporting the Digital Ball and the Technology Innovation Award.”

The TechBridge Technology Innovation Award, given by Accenture, salutes innovation through technology by recognizing area nonprofits who use technology to advance their missions, reach community targets, expand strategic goals and improve client services. (Click here for online application.) As 2004’s winner, Project Open Hand was awarded $15,000 in TechBridge technology services and $25,000 in Microsoft software.

“We look forward to continuing our work with TechBridge to help nonprofits across the region realize their full potential through improved technology use," said Hawn.

For more information- www.accenture.com

TechBridge -- 817 W. Peachtree St, NW Suite 400 Atlanta, GA 30308